Research some trends

Google Trends is one of my favorite research tools. It’s been around for decades, making it a reliable resource for analyzing shopping trends, web searches, and keywords. A standout feature is the ability to compare competing keywords. And don’t sleep on the YouTube trend search, which can be run instead of a general web trend search. Fun fact—YouTube is the world’s second-largest search engine, after Google.

Watch this Google Trends walkthrough from Daniel Waisberg and Hadas Jacobi with Google.