GEO vs SEO

It feels like the world of website SEO (Search Engine Optimization) hasn’t seen this level of disruption in a solid 10–12 years. Several factors are driving these changes:

• The rise of AI language models and conversational assistants for searching topics.

• A growing desire for alternatives to the dominant search engine, Google, due to dissatisfaction with current search results. Meta is rumored to be close to releasing one.

• A new challenge on the horizon, which is GEO (Generative Search Optimization), also referred to as AIO (AI Engine Optimization).

This video discusses the challenge of GEO. Watch Why GEO is the New SEO (and How It Works) from Exposure Ninja.

PS, speaking of websites, I have a new webpage for my B2B marketing services, Get to Market.