ABM with Hubspot

Hubspot and account-based marketing have been synonymous for some time. Account-based marketing (ABM) is a focused marketing strategy to engage specific, high-value customer accounts by personalizing content and messaging to meet the specific needs of each targeted organization.

In this video from Aptitude 8, Ryan Gunn demonstrates how to use HubSpot to replicate the features of more expensive account-based marketing (ABM) platforms. Ryan shows us how to use the Target Accounts Dashboard, website visits, and reporting to create a viable ABM program. Watch Elevate your Marketing Game: Mastering Account Based Marketing (ABM) with HubSpot from Aptitude 8.